WizGifter is a gift registry website at its core. It is designed to work similarly to other major gift registry websites, but be easier to use.

WizGifter allows users to find any item for sale on any internet website and quickly add it to their registry with the touch of a button. Then, WizGifter integrates with Amazon.com and searches their extensive API to help fill gift registries and attempts to get users to purchase directly from Amazon.